A product (EAN) that Brack does not currently sell. Specifically, it must meet all three conditions: Exact EAN Listed (Crawling) = NO, Exact EAN Listed (File) = NO, and Variant Listed = NO. If any of these is YES, the product is already considered listed.

A product is "Listed" if Brack already sells it — either found on the website via crawling, present in the product feed file, or a variant match was found. Listed products are excluded from opportunities.

European Article Number — a 13-digit barcode that uniquely identifies a product. Each row in the dataset represents one unique EAN.

The highest-priority opportunities. These are products that Galaxus sells AND have verified sales data (GfK or Amazon). They represent proven demand from a direct competitor — listing these products is the #1 priority.

High-priority products that meet one of two conditions: (a) Galaxus sells them (but no verified sales data), OR (b) they have verified sales data AND at least one supplier available. Still strong candidates for listing.

Medium-priority products that have some signal but weaker evidence: either sales data without a supplier, or a supplier without sales data. Worth investigating but lower urgency than Gold/Silver.

Products with no market signal — no Galaxus listing, no GfK/Amazon sales, no supplier. These exist in the market but require manual research to evaluate potential.

Each product receives a composite score based on five weighted signals:
• Galaxus: +10,000 points if the product is sold by Galaxus (main competitor)
• GfK Sales: CH+DE+AT combined sales value, capped at 5,000 points
• Amazon Sales: CH+DE+AT combined sales value, capped at 3,000 points
• Market Reviews: review count × 2, capped at 500 points
• Suppliers: number of suppliers × 200 points
Higher score = stronger listing recommendation.

The total GfK-tracked retail sales value (in CHF) across CH, DE, and AT for all products identified as opportunities. This represents the verified market size that Brack could participate in by listing these products. Current value: ~CHF 2.8B.

The total Amazon sales value across CH, DE, and AT for opportunity products. Amazon data serves as a demand proxy — it indicates consumer interest but is not a direct revenue prediction. Think of it as a complementary signal to GfK.

The total GfK-tracked market value of products that Galaxus sells but Brack doesn't. This is the most actionable metric — it quantifies the direct competitive disadvantage in CHF.

The combined GfK + Amazon market value of all Gold tier products. This is the highest-confidence revenue opportunity because these products have both competitive evidence (Galaxus) and verified sales.

No. These are total market sizes, not Brack's expected share. Actual revenue depends on market share capture rate, pricing, and conversion. However, they provide a reliable sizing of the opportunity.

The sales data represents one month of market activity. Products rotate in and out of active sales each month. The ~68K products with sales today are only a fraction of the 2.9M total opportunities. Next month, different products will appear. This is why continuous catalog management is essential — a one-time listing of today's top sellers misses the dynamic nature of the market.

GfK (now NIQ) is a market research company that tracks actual point-of-sale retail data across Switzerland (CH), Germany (DE), and Austria (AT). GfK values represent verified retail sales in CHF/EUR.

Estimated Amazon sales from the German (DE) marketplace only. Used as a demand signal — products with high Amazon DE sales indicate strong consumer interest even if GfK doesn't track the category.

Galaxus.ch is Switzerland's largest online retailer and Brack's main competitor. If a product is "Listed by Galaxus = YES," it means the competitor already sells it. These products are prioritized because customers may be buying from Galaxus instead of Brack.

The number of wholesale suppliers known to carry a product. More suppliers means the product is easier to source and more likely to have competitive wholesale pricing.

Product categories mapped to the Google Product Taxonomy — a standardized classification of 5,000+ product types (e.g., "Electronics > Computers > Laptops"). Segments allow analysis across comparable product groups.

Overview — CEO / Executive level: market sizing, total opportunity value, high-level KPIs.
Segments, Galaxus Gap, Brands, Categories, Suppliers — Director level: drill into specific dimensions to build a listing strategy.
Top Products — PM level: the top 500 individual products ranked by score.
Explorer (2.9M) — PM level: search, filter, and export across all 2.9 million opportunities (requires the Python server running).

The Explorer tab connects to a local Python server (brack_server.py) that queries a 1.5GB SQLite database containing all 2.9M opportunities. Run python3 brack_server.py from the same folder, then use the Explorer tab to search, filter, sort, and export to CSV.

CH = Switzerland (Brack's home market), DE = Germany, AT = Austria. GfK data is tracked separately for each country. Amazon data comes from Germany (DE) only. The combined value gives a fuller picture of demand, though CH is typically the primary focus for Brack's listing decisions.

No. The ~68K products with sales this month are a snapshot. The market rotates — different products sell each month as seasons change, trends shift, and new products launch. Managing 2.9M SKUs requires continuous intelligence: automated content creation, supplier integration, competitive monitoring, and dynamic prioritization.

A product that sold well in January may not appear in February's data, and vice versa. Seasonal items, new launches, and trend shifts mean the active catalog changes every month. A static list quickly becomes outdated.